PRESS RELEASE: SDCGO relaunches #NotMeSD initiative to protect women with self-defense, expands staff to serve interested women with hiring of Desiree Bergman

San Diego County Gun Owners (SDCGO) is proud to announce a re-launch of #NotMeSD, which is SDCGO’s innovative, first-of-its-kind, non-partisan initiative to promote self protection and prevent sexual assault and domestic violence by educating women about firearms and helping all women everywhere with purchasing a firearm, receiving firearms training and obtaining a permit from law enforcement to carry a concealed firearm.

Since its launch last year, #NotMeSD has generated substantial public interest in the community. More than 200 local women are currently registered to be part of the SDCGO #NotMeSD program.

As part of the re-launch, SDCGO has revamped the NotMeSD webpage,, and updated resources and social media platforms for the initiative.

Also, in response to the growing need to help people across San Diego County, SDCGO has increased its staff with the addition of Desiree Bergman as NotMeSD project manager. Desiree wills oversee volunteer coordination and case management for the NotMeSD initiative.

“We are thrilled to expand our staff with the addition of Desiree,” said Michael Schwartz, executive director, SDCGO. “She is passionate about our goal with #NotMeSD to empower women everywhere to be their first line of defense. We want to promote the safety of women through concrete action and we oppose anyone who tries to belittle, criticize and silence women who want to protect themselves.”

With more than 15 years of experience in sales, sales leadership and project management, Desiree is a California native who grew up in a family with law enforcement personnel.

“I am honored to joined San Diego County Gun Owners,” said Desiree. “We are here to empower women and enable them to become their own protector. We are here to help mitigate the fear of firearms and empower women to take control of their own safety. Firearms are dangerous and can be scary, but with the help of SDCGO, we can empower you with the knowledge, comfort and confidence to handle firearms.”

Desiree grew up in Central California and graduated from Shafter High School (class of 2003) in Shafter, Calif., near Bakersfield. She earned a bachelor’s degree in marketing from the University of Phoenix and a master’s degree in psychology from Ashford University.

“I grew up to respect firearms and understand their role in personal safety, security and protection,” she said. “The more knowledge and training I have with my firearms, the more confident I am. As a result, I want to help women gain the knowledge and skills so they can be comfortable with their own firearms.”

SDCGO’s  #NotMeSD initiative consists of three simple steps, beginning with free information and advice about buying a firearm from reputable licensed dealers who can assist with required documentation. The next step is training by certified trainers to help prepare women to properly handle and store firearms, which is followed with assistance in obtaining a concealed-carry weapon (CCW) permit, if desired.

We encourage everyone to check-out our webpage,, to see if we can help you or someone you love.



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